It’s Always Sunny in Philadelphia Season 5 Episode 8: Paddy’s Pub: Home of the Original Kitten Mittens

Picking up on the “As Seen on TV” craze and popularity of such merchandise as the Snuggie, ShamWow!, and any other item shilled by loud, obnoxious spokespersons, the gang decides to market their own Paddy’s merchandise. Spurred on by a merchandising convention, each of the gang comes up with their own heinous ideas to try to pitch at the event.

Inspired by Charlie’s homemade commercial for Kitten Mittens (geared towards noisy cats), the rest of the gang sets about creating their own items to hawk at the pub.  Dee insists that as per a contract she signed, she gets 100% of the rights to all Paddy’s merchandise.  Insisting that it was just something they had her sign to justify her working for slave wages, Dennis hands Mac the contract, which he promptly eats.  Charlie decides he wants to patent Kitten Mittens before the rest of the gang steals his idea and Dee wants to seek legal counsel to see if eating a contract renders it null and void.  Meanwhile, Dennis and Mac team up, excluding Frank who has some ideas of his own.